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Helen S. Du

Research Area

BIO

Education

Service

Publication

Grants

Teaching

E-commerce, Sustainable business models, Digital consumer behavior, Innovation & entrepreneurship management

Helen S. Du is the “100-talent program” distinguished professor at GDUT. She received her Ph.D from the City University of Hong Kong, department of Informatin Systems. Dr. Du is currently the Director of Internatinal Cooperation and Certification Center at School of Management, GDUT. Her recent research interests include pro-environment behavior and sustainable development at the base-of-the-pyramid, human-AI interaction and gamification design, consumer behavior in the digital era. As the principal investigator, she has taken charge of two National Natural Science Foundation of China projects, and two Basic and Applied Basic Research Foundation of Guangdong Province projects. She has published over 60 articles in leading journals and international conferences, such as International Journal of Information Management, Journal of the Association for Information Science and Technology, Journal of Cleaner Production, International Journal of Human-Computer Studies, Decision Support Systems, Internet Research, among others. She is serving on the editorial board of Online Information Review (SSCI indexed) and is the AE of Journal of Information & Knowledge Management (EI indexed). She is also serving as the China System Engineering Society Entrepreneurship and Innovation System Engineering Professional Committee member as well as the Guangdong Province Undergraduate E-commerce Teaching Steering Committee member.

9/2003 – 8/2008 Doctor of Philosophy (Information Systems, College of Business)

                               City University of Hong Kong, Hong Kong

                          *Outstanding Academic Performance Award Winner


3/2001 – 7/2003 Master of Philosophy (Computer Science, College of Science & Engineering)

                              City University of Hong Kong, Hong Kong

                             *Thesis was selected to the Showcase of Postgraduate Work


9/1988 – 6/1992 Bachelor of Arts (Computer Science)

                              York University, Toronto, Canada

                             *Named to the Dean’s Honor Roll

 

1. Editorial board member, Online Information Review【SCI/SSCI Indexed】;

2. Associated editor, Journal of Information & Knowledge Management【EI Indexed】;

3. Member, China System Engineering Society Entrepreneurship and Innovation System Engineering Professional Committee

4. Member, Guangdong Province Undergraduate E-commerce Teaching Steering Committee

  1. Wei He, Xiaobo Ke* & Helen S. Du*. Social media enabled individual dynamic capabilities: The boundary spanning perspective[J]. Behaviour & Information Technology, 2023, 42(12), 1914-1930. 【SCI/SSCI, 2022 IF:3.7, JCR Q2】

  2. Helen S. Du, Yixun Lin, Fenghua Zhang*, Depeng Zhang. Gamified incentive sharing mechanism of edge computing among edge service providers[J]. Journal of Cleaner Production, 2022, 376. 【SCI, 2022 IF:11.1, JCR Q1】

  3. Jiahong Xu, Helen S. Du*, Kathy Ning Shen & Depeng Zhang*. How gamification drives consumer citizenship behaviour: The role of perceived gamification affordances[J]. International Journal of Information Management, 2022, 64.【SSCI, 2022 IF:21.0, JCR Q1】ESI高被引

  4. Helen S. Du, Jiahong Xu*, Heng Tang & Ruixin Jiang. Repurchase intention in online knowledge service: The brand awareness perspective[J]. Journal of Computer Information Systems, 2022, 62(1): 174-185. 【SCI/SSCI, 2022 IF:2.8, JCR Q3】

  5. Hualong Yang, Helen S. Du* & Wei Shang. Understanding the influence of professional status and service feedback on patients’ doctor choice in online healthcare markets[J]. Internet Research, 2021, 31(4): 1236-1261. 【SCI/SSCI, 2021 IF:6.353, JCR Q1, ABS3*】

  6. Helen S. Du, Jiahong Xu*, Zhanyao Li, Yang Liu & Samuel KW Chu. Bibliometric mapping on sustainable development at the base-of-the-pyramid[J]. Journal of Cleaner Production, 2021, 281. 【SCI/SSCI, 2021 IF:11.072, JCR Q1】

  7. Hualong Yang, Helen S. Du*, Wei He & Han Qiao. Understanding the motivators affecting doctors’ contributions in online healthcare communities: Professional status as a moderator[J]. Behaviour & Information Technology, 2021, 40(2): 146-160. 【SCI/SSCI, 2021 IF:3.32, JCR Q2】

  8. Helen S. Du, Xiaobo Ke* & Christian Wagner. Inducing individuals to engage in a gamified platform for environmental conservation[J]. Industrial Management & Data Systems, 2020, 120(4): 692-713. 【SCI/SSCI, 2020 IF:4.224, JCR Q2】

  9. Helen S. Du, Xiaobo Ke*, Wei He, Samuel KW Chu & Christian Wagner. Achieving mobile social media popularity to enhance customer acquisition: Cases from P2P lending firms[J]. Internet Research, 2019, 29(6): 1386-1409. 【SCI/SSCI, 2019 IF:4.708, JCR Q1】

  10. Helen S. Du, Baoqiang Zhan*, Jiahong Xu & Xiaoguang Yang. The influencing mechanism of multi-factors on green investments: A hybrid analysis[J]. Journal of Cleaner Production, 2019, 239. 【SCI/SSCI, 2019 IF:7.246, JCR Q1】

  11. Hualong Yang, Helen S. Du*, Le Wang & Alex Deng. Engaging in weight lost tasks of mobile health applications: The dual influence of social support and body condition[J]. Telemedicine and e-health, 2019, 25(7): 591-598. 【SCI/SSCI, 2019 IF:1.996, JCR Q3】

  12. Depeng Zhang, Fuli Zhang, Si Liu & Helen S. Du*. Impact of referral reward program on innovative customers’ follow-up e-referral: The moderating role of creative self-efficacy[J]. Information Technology & People, 2019, 32(3): 559-578. {SSCI, 2019 IF:2.495, JCR Q2, ABS3*】

  13. Hualong Yang, Helen S. Du*, Le Wang & Tianshi Wu. The influence of social support networks on health conditions via user engagement: Gender as a moderator[J]. Journal of Electronic Commerce Research, 2019, 20(1): 35-54. 【SSCI, 2019 IF:1.875, JCR Q3】

  14. Depeng Zhang, Fuli Zhang, Mengfei Lin & Helen S. Du*. Knowledge sharing among innovative customers in a virtual innovation community: The roles of psychological capital, material reward and reciprocal relationship[J]. Online Information Review, 2017, 41(5): 691-709. 【SCI/SSCI, 2017 IF:1.675, JCR Q2】

  15. Helen S. Du*, Xiaobo Ke, Samuel KW Chu & Lok Ting Chan. A bibliometric analysis of emergency management using information systems[J]. Online Information Review, 2017, 41(4): 454-470. 【SCI/SSCI, 2017 IF:1.675, JCR Q2】

  16. Rui Hou*, Jiawen Wu, Helen S. Du. Customer social network affects marketing strategy: A simulation analysis based on competitive diffusion model[J]. Physica A-Statistical Mechanics and Its Applications, 2017, 469: 644-653. 【SCI JCR Q2】

  17. Helen S. Du*, Samuel KW Chu, Randolph CH Chan & Wei He. Collaborative writing with wikis: An empirical investigation[J]. Online Information Review, 2016, 40(3): 380–399.【SCI/SSCI, 2016 IF:1.534, JCR Q2】

  18. Qiao Han, Song Nan, Bo Lu, Guowei Hua & Helen S. Du*. China’s optimal strategy against the European Union aviation carbon tax scheme: A two-stage game model analysis[J]. Environmental Engineering and Management Journal, 2015, 14(8): 1803-1811. 【SCI JCR Q4】

  19. Helen S. Du*. The role of media-embedded heuristics in achieving online readership popularity[J]. Journal of the Association for Information Science and Technology (JASIS&T), 2014, 65(2): 302-312. 【SCI/SSCI JCR Q2】

  20. Helen S. Du*, Samuel KW Chu, Gary E. Gorman & Felix LC Siu. Academic social bookmarking: An empirical analysis of Connotea users[J]. Library of Information Science Research, 2014, 36(1): 49-58. 【SSCI JCR Q2】

  21. Samuel KW Chu* & Helen S. Du. Social networking tools for academic libraries[J]. Journal of Librarianship and Information Science, 2013, 45(1): 64-75. 【SSCI JCR Q3】

  22. Helen S. Du, Hai Yu, Yulin Fang & ShouyangWang. Empirical investigation of EachNet: The eBay model of C2C online auction in China[J]. IEEE Transactions on Engineering Management, 2012, 59(1): 160-175. 【SCI/SSCI JCR Q3】

  23. 35. Yang W*, Sun C, Yang J, Du HS & Ricanek K. Face recognition using kernel UDP[J]. Neural Processing Letters, 2011, 34(2): 177-192. 【SCI JCR Q2】

  24. Yang W*, Sun C, Du HS & Yang J. Feature extraction using Laplacian Maximum Margin criterion[J]. Neural Processing Letters, 2011, 33(1): 99-110. 【SCI JCR Q2】

  25. Helen Du, Jin-Xin Hao, Ron Kwok & Christian Wagner. Can a lean medium enhance large-group communication? Examining the impact of interactive mobile learning[J]. Journal of the American Society for Information Science and Technology (JASIS&T), 2010, 61(10): 2122.【SCI/SSCI JCR Q2】

  26. Helen S. Du & Christian Wagner. Learning with weblogs: Enhancing cognitive and social knowledge construction[J]. IEEE Transactions on Professional Communication, 2007, 50(1): 1-16. 【SSCI JCR Q3】

  27. Helen S. Du* & Christian Wagner. Weblog success: Exploring the role of technology[J]. International Journal of Human-Computer Studies (IJHCS), 2006, 64(9): 789-798. 【SCI/SSCI JCR Q2】

  28. Jichang Dong, Helen S. Du, Shouyang Wang*, et al. A framework of Web-based decision support systems for portfolio selection with OLAP and PVM[J]. Decision Support Systems (DSS), 2004, 37(3): 367-376. 【SCI JCR Q1, ABS3*】

  29. Jichang Dong, Helen S. Du, K.K. Lai* & Shouyang Wang. XML-based decision support systems: case study for portfolio selection[J]. International Journal of Information Technology & Decision Making, 2004, 3(4): 651-662. 【SCI JCR Q2】

 

 

Grants as PI:

  1. Guangdong Philosophy and Social Sciences Planning Project (No. GD25CSG29) 2025-2028: “The Dual Effects of Human-AI Interaction on User Engagement of the Virtual CSR Co-Creation Behavior”

  2. National Natural Science Foundation of China (No. 72072040) 2021-2024: “Research on the influencing mechanism of gamification affordance on green consumption behavior from the perspective of goal-framing theory”

  3. National Natural Science Foundation of China (No. 71572050) 2016-2019: “Firm-based Mobile Media Popularity Study: A Social-Technical Approach”.

  4. Guangdong Basic and Applied Basic Research Foundation (No. 2021A1515011662) 2021-2023: “Research on gamification-enabled consumer value co-creation from the perspective of need-affordance-feature theory”.

  5. Guangdong Basic and Applied Basic Research Foundation (No. 2019A1515011731 ) 2019-2022: “Empirical research and design strategy of gamification affordance driving green consumer behavior”.

  6. Guangdong Graduate Education Innovation Project (No. 2016XSLT17) 2015-2016: “Research forums to explore theories and methods in the era of Internet+”.

  7. Macau Foundation 2012-2013: “Investigating Web Information Discovery and Management Technology for Academic Uses”.

 

Frontiers Theory and Practice of E-commerce (Undergraduate)

Management Science Frontiers (Postgraduate research degree)

Digital Marketing, Business English (MBA)


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