师资队伍
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研究兴趣:物流与供应链管理(新零售与全渠道、绿色可持续供应链);人工智能与商业自动化决策;运营管理与营销交叉研究;平台经济与双边市场;消费者认知与决策行为

方法工具:博弈论、运筹优化、计量经济、机器学习

招生方向:管理科学与工程 / 工商管理(学术型)、 MBA/ 物流工程 / 项目管理/MPACC(专业型)

希望学术型研究生:掌握必要的数学 / 统计 / 仿真等工具,善良、诚实、勤奋、肯干。

欢迎博士后加盟,提供优越的科研环境与条件,合作方向参考研究兴趣。


管理学院硕/博士生导师、百人计划特聘教授,副院长(2015-2022),获得华南理工大学管理科学与工程博士学位,加州大学洛杉矶分校访问学者(2013),入选珠江学者特聘教授(2025)、“千百十”工程省级培养人才(2014)。管理科学与工程学会常务理事、广东省技术经济和管理现代化研究会理事长、广东省机械工程学会物流工程分会副理事长、广东省项目管理学会副理事长、广东省本科高校管理科学与工程专业教指委委员。主要从事物流与供应链管理、共享经济与平台运营、机器自动化决策与隐私保护、消费者认知行为与决策、社会经济复杂性等领域的科学研究。主持国家自然科学基金项目4项,广东省自然科学基金项目、教育部人文社科基金项目、教育厅人文社科基地重大项目、省哲学社科规划项目等10多项,获广州市哲学社科优秀成果二等奖1项、广东省教学优秀成果二等奖1项,在NRL、EJOR、COR、《系统工程理论与实践》、《系统管理学报》、《管理学报》、《运筹与管理》发表学术论文100多篇。

2004.07-至今 广东工业大学(GDUT)管理学院,助教/讲师/副教授/教授

   2006.09-2011.06 华南理工大学(SCUT)工商管理学院, 管理科学与工程, 博士

   2013.01-2013.12 美国加州大学洛杉矶分校(UCLA)安德森管理学院, 访学

2002.09-2004.07 哈尔滨工业大学(HIT)管理学院, 管理科学与工程, 硕士

1999.08-2002.08 黑龙江省团省委新青年杂志社,编辑

1995.09-1999.07 东北林业大学(NEFU),载运工具运用工程, 本科

管理科学与工程学会常务理事(2019-)

广东省技术经济和管理现代化研究会理事长(2020-)

中国“双法”服务科学与运作管理分会理事(2021-)

广东省机械工程学会物流工程分会副理事长(2019-2023)

广东省本科高校管理科学与工程专业教指委委员(2018-)

广东工业大学学报编委(2021-)

广东省能源运销协会专家库专家(2020-)

广州丰桥智能装备有限公司(制造企业)首席战略顾问(2020-)


Yongjiao Ruan, You Zhao, Haotian Chen,  Rui Hou (*).(2026). Interplay of private label IoT products encroachment and organizational structures on E-commerce platform. Industrial Management & Data Systems. doi:10.1108/IMDS-12-2025-1809

Weijian Li, Yongjiao Ruan, You zhao, Rui Hou (*). (2026). The strategic interplay of information sharing and encroachment: how consistent pricing alters incentives. International Transactions in Operational Research, doi: 10.1111/itor.70280

Rui Hou, Yongjiao Ruan, You Zhao (*).(2026). When manufacturer encroachment backfires: effects of cross-selling in Internet of Things product supply chains. European Journal of Operational Research. doi:10.1016/j.ejor.2026.09.032

Yongjiao Ruan, You Zhao, Haotian Chen,  Rui Hou (*).(2026). To encroach or not? When smart device manufacturer facing a centralized or decentralized E-commerce-IoT platform.  IEEE Internet of Things Journal,  doi: 10.1109/JIOT.2026.3727052.

Jianxin Chen, Junhao Zheng, Yege Cai, Rui Hou(*). (2026). Contract farming or land as share? Analysis of optimal strategies in a green agricultural supply chain with fairness concerns. Mathematics and Computers in Simulation. 250(12):339-361 (SCI JCR-Q1)

Haotian Chen, You Zhao, Jia Feng, Rui Hou(*). (2026). Data sharing on E-commerce platforms: The role of data network externalities. Expert Systems with Applications.326, 132759 (SCI JCR-Q1) 

You Zhao, Yi Tao, Rui Hou(*). Dongyuan Zhan (2026).  Selling formats choice in the presence of third-party resellers: The roles of platform empowerment. Naval Research Logistics (NRL),  73(6):991-1008 (SCI JCR-3, ABS 3)

Rui Hou, Yishen Cen, Jianxin Chen(*). (2026). AI automatic decision in newsvendor model with Nash bargaining fairness concern. Computers & Operations Research,  185, 107227, (SSCI, SCI, JCR-Q1)

Rui Hou, Linqing Gao, You Zhao(*), Lu Xiao. (2026). Orchestrating blockchain adoption in dual-channel supply chains with consumer privacy concern. International Transactions in Operational Research,33(5), 3598-3635 (SCI JCR-Q2)

Rui Hou, Yizhen Lu, Zhibin Zheng(*), Weijian Li. (2026). Introducing AR or not? Interplay between online marketplace platform and seller with product return, Electronic Commerce Research,  26(2), 1179-1215 (SSCI JCR-Q1)

Rui Hou, Weijian Li, Kangning Jin(*), Lingjin Xie. (2025). Deceleration or charging data plan: Impact on price, profit, and consumer surplus.Journal of Systems Science and Systems Engineering, doi.org/10.1007/s11518-025-5653-0 (SCI JCR-Q3)

Lian Zhou, Xue Lei(*), Mingwei Liu, Xinran Huang, Rui Hou.(2025). Algorithmic competency of on- demand labor platform workers: scale development, antecedents, and consequences. Asia Pacific Journal of Human Resources,  63(2)  doi.org/10.1111/1744-7941.70004(SSCI JCR-Q1)

Zibin Cui, Chengming Du, You Zhao, Rui Hou(*), Zhonghui Ding. (2025). A bane or a boon? Impacts of IoT cyber-defense improvement in E-commerce channel. Operations Management Research, 18(2):668-690 (SSCI JCR-Q1)

Jianxin Chen (*), Rui Hou,Tonghua Zhang, Yong-wu Zhou. (2024). Newsvendor model for a dyadic supply chain with push-pull strategy under shareholding and risk aversion. Mathematics and Computers in Simulation, 221(4):645-662 (SCI JCR-Q1)

You Zhao, Rui Hou(*).(2024).  Manufacturer encroachment with carbon cap-and-trade policy under asymmetric information. Journal of Cleaner Production, 438, 140816  (SCI JCR-Q1, ABS 2)

You Zhao,Rui Hou, Ying-Ju Chen(*). (2024). Reselling or dual selling? The role of consumer‐to‐manufacturer e-commerce platforms’ voluntary investment. Naval Research Logistics,  71(5), 693-708 (SCI JCR-Q3, ABS 3)

石平, 韩坤, 后锐(*). (2024). 碳交易机制下基于互惠的供应链广告合作与减排成本分担契约. 管理科学学报,12, 57-81 (CSSCI,国基委A类重要期刊)

You Zhao, Rui Hou(*), Zhonghui Ding. (2024). The value of secondary markets when consumers are socially conscious. Operational Research, 24, 7 doi.org/ 10.1007/s12351-023-00810-9 (SCI JCR-Q2)

Rui Hou, Weijian Li, Kangning Jin(*), Mingyue Qu, Xiaogang Lin. (2024). Dynamic pricing for group-buying strategy with externality. Managerial and Decision Economics,  45(2):1006-1025 (SSCI JCR-Q2)

You Zhao, Jianxin Chen, Ping, Shi, Rui Hou(*). (2024). The value of information acquisition and sharing in an online intermediary platform. Electronic Commerce Research, 24(4):2849-2875 (SSCI JCR-Q2)

Lu Xiao, Zhensong Chen(*), Rui Hou, Abbas Mardani, Miroslaw J. Skibniewski.(2023). Greenness-based subsidy and dual credit policy to promote new energy vehicles considering consumers’ low-carbon awareness. Computers & Industrial Engineering, 185, 109620 (SCI JCR-Q1)

Jianxin Chen, Rui Hou, Lu Xiao(*), Tonghua Zhang, Yongwu Zhou. (2023). Dynamic corporate social responsibility adjustment strategies of a closed-loop supply chain with fairness concerns and supply chain financing. Chaos, Solitons & Fractals. 168, 113158 (SCI JCR-Q1)

Ping Shi(*), Kun Han, Rui Hou. (2023). Modeling and analysis of a sustainable supply chain with fairness concerns and green-sensitive consumer demand. Management Decision, 61(5):1298-1319 (SSCI JCR-Q2)

Jianxin Chen, Lin Sun, Tonghua Zhang, Rui Hou(*). (2023). Low carbon joint strategy and coordination for a dynamic supply chain with Nash bargaining fairness.Journal of Industrial and Management Optimization, 19 (2) : 1282-1309 (SCI JCR-Q3)

You Zhao, Zibin Cui, Jianxin Chen, Rui Hou(*). (2023). Pricing and quality decisions in a supply chain with consumers' privacy concern. Journal of Industrial and Management Optimization, 19 (2) : 1211-1235 (SCI JCR-Q3)

Rui Hou, Zibin Cui, You Zhao(*). (2022). Pricing leadership decisions of competing firms with consumer learning. Managerial and Decision Economics,  43(6): 2326-2346 (SSCI JCR-Q2)

Rui Hou, Lei Lei, Kangning Jin, Xiaogang Lin (*), Lu Xiao. (2022). Introducing electric vehicles? Impact of network effect on  profits and social welfare.Energy,243, 123002 (SCI JCR-Q1)

Jianxin Chen, Junhao Zheng, Tonghua Zhang (*), Rui Hou, Yong-wu Zhou. (2022). Dynamical complexity of pricing and green level for a dyadic supply chain with capital constraint. Mathematics and Computers in Simulation, 195(2):1-21 (SCI JCR-Q1)

Rui Hou, Weijian Li, Xiaogang Lin, You Zhao(*). (2022). Impact of quality decisions on information sharing with supplier encroachment. RAIRO-Operations Research, 56 (1): 145-164 (SCI JCR-Q3)

You Zhao, Rui Hou, Xiaogang Lin(*), Qiang Lin. (2022). Two‐period information‐sharing and quality decision in a supply chain under static and dynamic wholesale pricing strategies. International Transactions in Operational Research, 29 (4): 2494-2522 (SCI JCR-Q2)

周恋,雷雪,后锐(*),陈越. (2022). 在线用工平台算法管理的消极影响和控制策略研究:算法技术属性视角. 中国人力资源开发. 39(6):8-22. (CSSCI,国基委A类重要期刊)

后锐, 程飞霞, 林晓刚(*). (2022). 价格与质量双重竞争下电商平台渠道模式决策研究. 运筹与管理, 31(11):91-98 (CSSCI,国基委A类重要期刊)

程明宝, 王影, 邹美萍, 后锐(*). (2022). 考虑消费者具有质量和价格偏好的双渠道供应链最优决策. 运筹与管理, 31(6): 74-81 (CSSCI,国基委A类重要期刊)

You Zhao, Rui Hou(*), Xinggang Luo. (2021). Two-period pricing strategy in a supply chain with intertemporal and horizontal reference price effects. INFOR: Information Systems and Operational Research, 59(4): 639-667 (SSCI JCR-Q4)

You Zhao, Rui Hou (*). (2021). Should a supplier engage in the marketplace? An equilibrium analysis in a hybrid-format supply chain. RAIRO-Operations Research, 55(5) 2639-2655 (SCI JCR-Q3)

Rui Hou, You Zhao, Mengqiang Zhu, Xiaogang Lin(*). (2021). Price and quality decisions in a vertically-differentiated supply chain with an “online-to-store” channel. Journal of Retailing and Consumer Services, 62, 102593 (SSCI JCR-Q1)

Rui Hou, Liang Li, Xiaogang Lin(*), Yong Zha, You Zhao. (2021). Pricing strategy for logistics service platforms with competition and user distance preference.International Transactions in Operational Research, 28(6):3437-3469 (SCI JCR-Q2)

Jianxin Chen, Tonghua Zhang(*), Yong-wu Zhou, Rui Hou.(2021). Complex dynamic analysis of risk-averse newsvendor models with buyback guarantee financing. International Journal of Production Research, 60(9): 2865-2883 (SCI JCR-Q1, ABS 3)

Xiaogang Lin, Yongwu Zhou, Rui Hou(*). (2021). Impact of a “buy-online-and-pickup-in-store” channel on price and quality decisions in a supply chain. European Journal of Operational Research, 294 (3):922-935 (SCI JCR-Q1, ABS 4)

Xiaogang Lin, Rui Hou(*), Yongwu Zhou. (2020). Platform competition for advertisers and viewers in media markets with endogenous content and advertising. Journal of Systems Science and Systems Engineering, 29(1): 36-54 (SCI JCR-Q3)

程明宝, 邹美萍, 王影, 谢伶瑾, 后锐(*). (2020). 基于策略型顾客行为的策略选择研究:价格承诺或者定量配给. 系统工程理论与实践,2020, 40(11):2910-2920 (CSSCI,国基委A类重要期刊)

Rui Hou, Zhi Luo, Mingbao Cheng(*), Yuxiao Zhu, Jiawen Wu. (2019). Hybrid investment motivations lead to heavy tails in M&A dynamics: Empirical evidence from China’s stock market. Physica A: Statistical Mechanics and its Applications, 528, 121399 (SCI JCR-Q2)

Linlin Zhao, Yong Zha, Rui Hou,Liang Liang. (2019). Unobservable effort, objective consistency and the efficiencies of the principal and the top management team.Journal of the Operational Research Society, 70: 1011-1026 (SCI JCR-Q2, ABS 3)

韩小花,周维浪,沈莹,后锐. (2018). “以旧换再”闭环供应链策略选择及其定价协调研究. 管理评论, 1:177-194 (CSSCI,国基委A类重要期刊)

Zhu Yu-Xiao, Cao Yan-Yan, Chen Ting, Qiu Xiao-Yan, Wang Wei(*), Hou Rui(*). (2018). Crossover phenomena in growth pattern of social contagions with restricted contact. Chaos, Solitons & Fractals, 114: 408-414 (SCI JCR-Q1)

Rui Hou(*), Jiawen Wu, Helen S. Du.(2017). Customer social network affects marketing strategy: A simulation analysis based on competitive diffusion model. Physica A: Statistical Mechanics and its Applications, 469: 644-653 (SCI JCR-Q2)

韩小花, 周维浪, 后锐.(2017).  理性与经验决策者订货差异性及其原因分析. 工业工程与管理, 1:107-114 (CSSCI,国基委B类重要期刊)

后锐, 姬广玉, 韩小花, 张毕西. (2016). 考虑环保责任的双寡头厂商新产品推出时机与定价策略. 系统工程理论与实践,36(2):335-346 (CSSCI,国基委A类重要期刊)

Rui Hou(*), Jianmei Yang, Canzhong Yao, Bill McKelvey. (2015). How does competition structure affect industry merger wave? A network analysis perspective. Physica A: Statistical Mechanics and its Applications, 429, 140-156 (SCI JCR-Q2)

Rui Hou(*), Jianmei Yang, Canzhong Yao. (2013). Dynamic mergers drive industrial competition evolution:a network analysis perspective.Journal of Scientific & Industrial Research (JSIR) , 72(11): 635-647 (SCI JCR-Q3)

韩小花, 杨倩霞, 后锐. (2015). 成本扰动下零售商主导型闭环供应链生产与协调决策. 工业工程与管理,1:100-107(CSSCI,国基委B类重要期刊)

后锐, 杨建梅,姚灿中. (2014). 中国啤酒厂商动态并购建模与仿真研究. 管理评论,26(3):100-112 (CSSCI,国基委A类重要期刊)

后锐, 张乐. (2014). 多市场接触竞争及其测度计算方法. 经济与管理评论, 30(2):45-52 

后锐, 杨建梅, 姚灿中. (2014). 啤酒产业竞争结构与并购行动: 基于二层网络的分析方法. 软科学,28(7),117-121 (CSSCI)

后锐,伍嘉文,罗智. (2013). 并购浪潮与股市波动:基于EMD的相关性检验与解释. 系统工程, 31(9): 44-50 (CSSCI,国基委B类重要期刊)

后锐, 杨建梅, 姚灿中. (2010). 全球产业重组与转移:基于跨国并购复杂网络的分析方法. 系统管理学报,19(2): 129-135 (CSSCI,国基委A类重要期刊)

后锐, 杨建梅, 姚灿中. (2010). 物流产业竞争关系复杂网络模型研究. 管理学报, 7(3): 406-411 (CSSCI,国基委B类重要期刊)

杨建梅,后锐,欧瑞秋等.(2010). 产业竞争关系复杂网络及高技术产业网络. 复杂系统与复杂性科学, 7(2-3): 120-131.

后锐, 张毕西. (2005). 基于MLP 神经网络的区域物流需求预测方法及其应用. 系统工程理论与实践,  22(12), 43-47. (CSSCI,国基委A类重要期刊)


国家自然科学基金面上项目(72673041), 41万,2027.01-2030.12,主持.

百人计划特聘教授配套项目,50万,2026.09-2028.09,主持.

广东省自然科学基金项目(2023A1515011059), 10万,2023.01-2025.12,主持.

“特色智库”建设引导专项(2022TSZKZX006), 10万,2022.01-2024.12,主持

国家自然科学基金面上项目(72072041), 48万,2021.01-2024.12,主持.

广东省自然科学基金项目(2016A030313691), 10万,2016.01-2018.12,主持.

国家自然科学基金面上项目(71571052), 48.6万,2016.01-2019.12,主持.

广东省千百十工程省级人才配套项目(20150201), 20万,2015.01-2017.12,主持.

南雄市国民经济社会发展“十三五”规划编制, 20万,2015.01-2016.12,主持.

国家自然科学基金青年项目(71103044), 25万,2012.01-2014.12,主持.

广东省普通高校人文社会科学研究基地重大项目(10JDXM63005), 8万,2011.01-2013.12,主持.

教育部人文社科青年基金项目(08JC790023),5万,2009.01-2010.12,主持.

广东省哲学社会科学项目(07GO02), 3万,2008.01-2009.12,主持.

广东工业大学优秀青年基金(042032), 1万,2005.01-2006.12,主持.


2021年11月广东工业大学研究生教学成果二等奖;

2011,2015,2020年获广东工业大学先进科技工作者;

2014年12月入选广东省千百十工程“省级”培养对象;

2014-2021年被评为管理学院先进科技工作者;

2011-2013年分别获管理学院综合贡献一等奖;

2010年获广州市哲学社会科学二等奖;

2010年获得广东省教育厅教学成果二等奖;

2008年获广东工业大学教学二等奖。


本科生:物流管理、供应链分析与建模、管理学

研究生:管理研究方法、物流与供应链管理、战略管理

MBA/MPAcc:互联网创新思维、运营管理



2013.01-2013.12 美国加州大学洛杉矶分校(UCLA)安德森管理学院, 访学


2024年1月,珠海,粤港澳大湾区智慧物流学术研讨会

2023年11月,成都,管理科学与工程学会2023年年会

2023年12月,无锡,第十五届行为运筹学与行为运营管理国际研讨会

2023年12月,潮州,广东省技术经济和管理现代化年会

2022年6月,西安,POMS国际会议(中国)

2021年12月,广州,中国运筹学会随机服务与运作管理分会学术年会

2019年7月,天津,POMS国际会议(中国)

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