1、He, Y., Mo, Z., Wan, X., Li, M. and Fu, H. (2023), "Who will embrace upward line extension? The role of power distance belief", Journal of Retailing and Consumer Services, Vol. 75 No. pp. 103475.(SSCI一区,学生第一导师第二作者)
2、何悦,莫赞,彭丹虹,万琇琪,付辉建. 产品线延伸与调节聚焦对消费者购买意愿的交互影响.管理学报. (CSSCI 期刊,国家自然科学基金委重要期刊,已录用,学生第一导师第二作者)
3、莫赞,赵琦智,唐华奕.大数据政策的技术创新效应研究[J].广西大学学报(哲学社会科学版),2021,43(05):142-149.(CSSCI 期刊)
4、莫赞,傅丽红,闻祥,等.政府补贴政策对可持续供应链决策的影响[J].系统工程,2020,38(01):85-92.(CSSCI 期刊)
5、He Y, Mo Z, Fu H J. Effect of downward line extension on consumers' purchase intentions: power distance belief as a moderator[J]. Journal of Product and Brand Management, 2024, 33(2): 207-219. (SSCI二区,学生第一导师第二作者)
6、He Yue, Mo Zan, Fang Hui, Li Mengyin. Is providing choices always a good thing? the backfire effect of providing choices on competence restoration[J]. Neuroscience Letters, 2024, 822: 137632.(SSCI三区,学生第一导师第二作者)
7、Song L J, Mo Z, He Y, et al. Effectiveness of self-run vs. third-party sales channels on the consumers' purchase intention: A multi-method exploration of the moderating role of review volume[J]. Journal of Consumer Behaviour, 2024, 23(2): 263-277.(SSCI三区,学生第一导师第二作者)
8、Fan M T, Mo Z, Zhao Q Z, et al. Innovative Insights into Knowledge-Driven Financial Distress Prediction: a Comprehensive XAI Approach[J]. Journal of the Knowledge Economy, 2023(SSCI三区,学生第一导师第二作者)
9、Song L J, Mo Z, Liu J H. Event-related potentials evidence of how location contiguity influences consumer purchase intentions[J]. Neuroscience Letters, 2023, 814(SSCI三区,学生第一导师第二作者)
10、Zhao Q Z, Mo Z, Fan M T. POS-ATAEPE-BiLSTM: an aspect-based sentiment analysis algorithm considering part-of-speech embedding[J]. Applied Intelligence, 2023, 53(22): 27440-27458.(SCI二区,学生第一导师第二作者)
11、Fan M T, Mo Z, Zhao Q Z, et al. Forecasting the loss given default of bank loans with a hybrid multilayer LGD model by extending multidimensional signals[J]. Journal of Risk Model Validation, 2022, 16(4): 37-75.(SSCI四区,学生第一导师第二作者)
12、Liu J, Mo Z. The Effects of Review's Mobile Phone Price on Consumers' Purchase Intention: An Event-Related Potential Study[J]. Journal of Neuroscience Psychology and Economics, 2021, 14(4): 197-206.(SSCI三区,学生第一导师第二作者)
13、Liu J H, Mo Z, Fu H J, et al. The Effect of Reviewers' Self-Disclosure of Personal Review Record on Consumer Purchase Decisions: An ERPs Investigation[J]. Frontiers in Psychology, 2021, 11(SSCI三区,学生第一导师第二作者)
14、Liu J H, Mo Z, Gao H M. The effect of reviewer's review volumes on online consumer reviews' perceived usefulness: An event-related potential study[J]. Neuroscience Letters, 2021, 762(SSCI三区,学生第一导师第二作者)
15、Liu J H, Mo Z, Fu H J, et al. Aggregated Rating Moderates the Effect of Personal Rating on Perceived Review Usefulness: An Event-Related Potentials Study[J]. Journal of Neuroscience Psychology and Economics, 2021, 14(4): 222-233.(SSCI三区,学生第一导师第二作者)
16、Wei W, Mo Z, Liu J H, et al. Man's Pursuit of Meaning: Unexpected Termination Bolsters One's Autonomous Motivation in an Irrelevant Ensuing Activity[J]. Frontiers in Human Neuroscience, 2020, 14(SSCI三区,学生第一导师第二作者)
17、魏伟,莫赞,柳建华,等.国内神经经济管理学的发展分析——基于文献计量和知识图谱[J].科技管理研究,2019,39(18):266-274.(CSSCI 扩展,学生第一导师第二作者)
1、国家自然科学基金项目,网格环境下用户QoS需求驱动的移动服务资源选择优化研究,42,主持,2012.1-2015.12
2、广东省自然科学基金,面向现代远程教育的智能体网格应用研究,3万,主持,2006.10-2008.10
3、广东省哲学社会科学规划,老字号品牌延伸中消费者风险感知与购买决策研究——以广东地区为例,5万,主持, 2019.12-2023.1
4、广东省教育厅,电子商务一流专业建设,40万,主持,2022.01-2025.12
5、广东省教育厅,新文科背景下电子商务专业复合型人才培养创新与实践项目,2万,主持,2023.01-2025.01
6、广东省教育厅,电子商务特色专业建设,40万,主持,2016.01-2019.12
7、广东省商务厅,广东省国际服务外包人才培训机构,25万,主持,2015-2019
8、广州市对外贸易经济合作局,广州市国际服务外包人地培训机构,15万,主持,2015-2019
9、广州市教育局,电子商务创新创业实践实训校际校企协同合作模式研究,5万,主持,2018-2019
10、“十二五”国家科技支撑计划重大课题,南海区深水网箱高效健康养殖技术集成与示范子项目:南海区深水网箱高效健康养殖信息平台建设(2011BAD13B11),42万,主持,2011.1-2015.12
11、广东省海洋经济创新发展区域示范专项,深水网箱养殖产业工程技术研发公共服务平台子项目:深水网箱养殖产业技术信息服务平台系统开发(GD2013-D01-001)40万,主持,2014.1-2015.12
12、广东省教育厅,广东省级信息管理与信息系统特色专业建设(20102100),30万,主持,2011.12-2015.12
13、广东省教育厅,广东省级经济与管理实验室教学示范中心建设,50万,主持,2012.12-2015.12