报告题目：Customer Participation and Green Product Innovation in SMEs: The Mediating Role of Opportunity Recognition and Exploitation
报告人： 陈嘉文博士（西安交通大学博士）
时间：2019年12月5日10:00-10:45
地点：管理学院第三会议室
报告内容摘要：
Small and medium enterprises (SMEs) often face substantial pressure from their customers on issues of environmental sustainability but lack the resources and capabilities to offer innovative green products. To address this dilemma, we propose that customer participation can serve as a viable way of co-opting customer pressure and promoting green product innovation in SMEs. Drawing on the literature on stakeholder engagement and the entrepreneurship process, we suggest that customer participation enhances green product innovation by facilitating the recognition and exploitation of opportunities on the part of SMEs. An analysis of a dataset of 195 SMEs in China lends support to our hypotheses. Our findings have important theoretical and practical implications for green product innovation and stakeholder management.
欢迎有兴趣的教师，全体博士生、硕士生参加。
学院高层次人才引进办公室
2019-12-3
【陈嘉文个人简介】
陈嘉文，西安交通大学管理学院博士，暨南大学管理学院博士后，研究领域为创新创业，主要研究方向为中小企业与利益相关者的互动关系对企业创新的影响。在《Journal of Business Research》、《Journal of Environmental Management》、《Management Decision》、《Internet Research》、《Chinese Management Studies》、《管理评论》等期刊发表论文10余篇，主持博士后科学面上基金1项，参与多项国家自然科学基金项目。
