BGA Best CSR and Sustainability Initiative 2025-Supporting Material
Our PFMR Program aims to promote financially-challenged rural residents’ living-making ability through e-commerce training, e-commerce entrepreneurship project incubation, and replication of mature projects. It adheres to a 4-step model: teaching students green e-commerce knowledge, instructing students to operate actual e-commerce programs or field research in rural areas, supporting students to teach rural residents with their own e-commerce experience, involving more stakeholders to work together constantly. Through providing free business education, we enables rural residents to get rid of poverty through their own efforts. As an ancient Chinese saying goes: It' better to teach a man fishing than to give him fish.
