Guangdong University of Technology

 

 

 

 

管理学院

电子商务专业人才培养方案

自2022级开始执行

 

 

 

 

 

 

 

 

 

 

 

 

执笔：（签字）              专业负责人：（签字）             

 

 

教学副院长：（签字）            

 

 

行政负责人:（签字/学院盖章）：                

管理学院

电子商务本科专业人才培养方案

Undergraduates culitivation scheme

前言（修订说明）

一、培养方案修订的指导思想

本次人才培养方案的修订按照《广东工业大学本科专业建设管理办法》、《广东工业大学本科课程建设管理办法》要求，将学校人才培养的指导思想：“全面落实新时代党的教育方针，坚持社会主义办学方向，贯彻教育部新时代全国高等学校本科教育工作会议精神，秉承与广东崛起共成长，为广东发展作贡献的办学理念，遵循以学生为中心，产出导向教育，质量持续改进的教育规律，深化重基础、强能力、宽视野、多样性、勇担当的专业改革主线，持续推进专业建设，全面提高人才培养质量，培养有家国情怀、敢为人先的高素质创新性应用型人才，使学生成为德智体美劳全面发展的社会主义建设者和接班人，成就有梦想的本科教育；全校应上下协同共同努力把学校建设成为粤港澳大湾区发展的重要人才支撑基地”充分体现和落实在本次教学计划的修订工作中。

二、培养方案修订的依据

本专业在2020版专业培养方案的基础上，主要依据以下几个方面修订并形成2022版专业培养方案。

1.《广东工业大学本科课程建设管理办法》

2.《广东工业大学本科专业建设管理办法》

3. 电子商务专业应用型人才社会需求状况调研报告

4.《电子商务类专业教学质量国家标准》

三、主要修订内容

根据本次培养方案修订要求，在2020版专业培养方案的基础上修订并形成2022版专业培养方案，主要修订内容如下：

1. 进一步凝练培养目标及培养特色

本次培养方案的修订，严格按照电子商务类专业教学质量国家标准的要求进行，具体包括：（1）专业培养目标和标准紧扣学校人才培养总目标。（2）专业培养目标对应到专业毕业生在毕业后5年左右能够达到的职业和专业成就的内涵要求上；专业的毕业要求（培养标准）对学生毕业时应该掌握的知识和能力有具体描述，包括学生通过本专业学习所掌握的知识、技能和素养。（3）专业的制定、修订，基于产出导向教育（OBE）理念，综合考虑国家社会教育发展的需要、粤港澳大湾区产业发展的需要、学校人才培养定位、学生发展期望等。

2. 优化课程体系

本专业在确定课程体系时，明确课程体系与毕业要求的支撑关系，以及对专业培养目标达成的支持情况，在考虑专业知识结构、学分要求等前提下，还通过目标能力矩阵分析，将专业培养目标和培养标准与课程体系对应。

课程体系按基本课程模块和扩展模块构成，基本模块131.5学分（含基础模块、学院平台课、专业核心课、实践环节等），专业选修模块28学分（含有工程技术模块和经济管理模块）；基本模块课程为该专业的毕业基本要求，专业选修模块形成特色培养和彰显个性化教育。即保证各专业基本培养要求的条件下，形成多模块或多样化教育。课程分必修和选修两大类。对于实验、实习、实训、设计等实践性环节，本专业要求不低于34学分（不低于20%）。

四、特色设置

电子商务专业培养方案充分考虑知识要求、专业能力、人文和科学素质、诚信意识和专业操守、沟通能力、持续学习能力等方面的毕业要求，课程设置时特别考虑跨学科、跨专业的知识融会贯通，培养学生多学科交融的知识视野和思维素质，要求学生通过初步的学术训练，具有一定创新意识和创新能力。

电子商务专业学生的知识要求包括人文社科及自然科学基础知识、学科基础知识和专业知识等三个方面。

1. 人文社科及自然科学基础知识。学生需要具备心理学、历史学、政治学、伦理学、哲学和艺术等方面的人文知识，掌握并运用高等数学、统计学、外语和计算机等方面的知识技能，以及必要的工程技术和信息技术知识。

2. 学科基础知识。电子商务专业培养的学生首先要掌握管理学和经济学等学科知识，建立一个良好的、基础扎实的知识背景。

3. 专业知识。在具备学科基础知识后，学生还需要系统掌握包括基本理论、方法和技能在内的电子商务专门知识，了解国内外本学科的理论前沿和发展动态。

 

1. Basis for revision of training program

Based on the professional training plan of 2020 edition, the professional training plan of 2022 edition is revised and formed mainly according to the following aspects.

1. Management measures for undergraduate course construction of Guangdong University of Technology

2. Management measures for undergraduate specialty construction of Guangdong University of Technology

3. Investigation report on social demand of applied talents majoring in e-commerce

4. National standard for teaching quality of E-commerce Specialty

2. Main amendments

According to the revision requirements of this training plan, the 2022 professional training plan is revised and formed on the basis of the 2020 professional training plan. The main revisions are as follows:

1. Further refine the training objectives and characteristics

The revision of this training program is carried out in strict accordance with the requirements of the national standards for teaching quality of e-commerce majors, Specifically, it includes: (1) the professional training objectives and standards are closely linked to the overall goal of talent training of the University. (2) the professional training objectives correspond to the connotation requirements of professional and professional achievements that professional graduates can achieve in about 5 years after graduation; and the graduation requirements of the major (training standards) a specific description of the knowledge and abilities that students should master when they graduate, including the knowledge, skills and literacy that students master through the study of their major. (3) the formulation and revision of the major is based on output oriented education (OBE) concept, comprehensively considering the needs of national social education development, the needs of industrial development in Guangdong-Hong Kong-Macao Greater Bay Area , the orientation of school talent training, students' development expectations, etc.

2. Optimize the curriculum system

When determining the curriculum system, this major defines the supporting relationship between the curriculum system and graduation requirements, as well as the support for the achievement of professional training objectives. On the premise of considering the professional knowledge structure and credit requirements, it also corresponds the professional training objectives and training standards with the curriculum system through the objective ability matrix analysis.

The curriculum system is composed of basic curriculum modules and extended modules, 130.5 credits for basic modules (including basic modules, college platform courses, professional core courses, practice links, etc.), and 28 credits for professional elective modules (including engineering technology module and economic management module); the basic module courses are the basic requirements for graduation of the major, and the professional elective modules form characteristic training and highlight personalized education. That is, multi module or diversified education is formed under the condition of ensuring the basic training requirements of each major. The courses are divided into compulsory and elective courses. For the practical links such as experiment, practice, training and design This major requires no less than 34 credits (no less than 20%).

3. Feature setting

The training program of e-commerce specialty fully considers the graduation requirements in terms of knowledge requirements, professional ability, humanistic and scientific quality, integrity awareness, professional ethics, communication ability and continuous learning ability. In the course setting, special consideration is given to the integration of interdisciplinary and interdisciplinary knowledge, so as to cultivate students' knowledge vision and thinking quality of multi-disciplinary integration, Students are required to have a certain sense of innovation and innovation ability through preliminary academic training.

The knowledge requirements of students majoring in e-commerce include basic knowledge of Humanities and Social Sciences and natural sciences, basic knowledge of disciplines and professional knowledge.

1. Basic knowledge of humanities, social sciences and natural sciences. Students need to have humanistic knowledge in psychology, history, politics, ethics, philosophy and art, master and use knowledge and skills in advanced mathematics, statistics, foreign language and computer, as well as necessary engineering technology and information technology knowledge.

2. Basic knowledge of the discipline. Students majoring in e-commerce should first master the knowledge of management and economics, and establish a good and solid knowledge background.

3. Professional knowledge. After having the basic knowledge of the subject, students also need to systematically master the specialized knowledge of e-commerce, including basic theories, methods and skills, and understand the theoretical frontier and development trends of the subject at home and abroad.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

专业名称：电子商务

Major: E-Commerce

专业代码：120801

Code:120801

学制：四年

Length of schooling: Four Years

授予学位： 管理学学士

Degree: Bachelor of Management

制定（修订）时间： 2022年1月

Time of revision: Jan, 2022

 

一.培养目标

本专业以粤港澳大湾区社会经济发展需要为导向，面向政府、企业、金融机构、科研院所等单位，培养熟悉现代经济科学与管理科学的原理，具备商务活动的知识与技能，掌握计算机技术、网络通信技术和信息处理技术等相关理论和实践技能，能熟练运用电子网络和信息技术开展商业、贸易和营销管理等商务活动，从事电子商务、电子政务及相关系统开发与管理等工作的高素质综合性创新型人才。毕业后经过努力和磨练，能够在电子商务领域担任项目运营管理者和技术骨干。

I. Educational objectives

Oriented on the need of the social economic development ofGuangdong-Hong Kong-Macao Greater Bay Area, for the government, enterprises, financial institutions, research institutes and other units, we try to train students to be familiar with the principle of modern economic science and management science, with knowledge and skills in business activities, to master skills of theory and practice of computer technology, network communication technology and information processing technology, to be skilled use of electronic networks and information technology to carry out commercial, trade and marketing management, and other business activities, and to be engaged in e-commerce, e-government and system development and management work of high quality, comprehensive innovative talents. After graduating and hardworking, they are able to act as project manager and technical backbone in the field of e-commerce.

 

二. 毕业要求

本专业在培养过程中，强调对学生进行基本理论、基础知识、基本能力（技能）以及健全人格、综合素质和创新精神的培养；致力于为学生全面参与教学改革、科学研究及社会服务等活动创造条件，提倡学生在参与过程中发现并培养自己的兴趣能力，最大限度地发展学生的智力和潜能，鼓励学生勇于面对挑战，不断探索，努力进取，追求卓越；并提供一定的条件，促使学生养成独立工作和团队合作的能力，促使学生养成终身学习和自主学习的习惯。

经过四年的系统学习，本专业学生在毕业时应达成以下毕业要求：

1.知识要求：牢固掌握现代管理、网络经济和信息技术相关的基本理论和专业知识；掌握电子商务类专业理论与专门方法，能够理论与实践紧密结合，解决实际问题；了解快速发展的电子商务新兴产业动态，注重产业技术创新和商业模式创新并及时掌握相应的理论和技术知识。能够将学科基础知识、专业知识和其他相关知识应用于电子商务相关的经济管理活动。

2.专业能力：本专业学生主要学习经济、管理、电子商务原理与应用、商业数据分析、电子商务系统设计与开发方面的基本理论和基本知识，接受现代经营管理、电子商务管理、电子商务系统分析设计及开发、供应链与物流管理及跨境电子商务等方面理论和方法的基本训练，具备综合运用所学知识分析和解决问题的基本能力。

3.综合能力：能够具有人际交往能力、沟通与信息获取能力，以及自主学习、终身学习和持续创新的能力，培养良好的人际关系和团队精神，不断增强自身的能力，并培养领导才能。

4.人文和科学素质：能够具有良好的道德修养和社会责任感、积极向上的人生理想、符合社会进步要求的价值观念和爱国主义的崇高情感，注重人文精神、法制观念、公民意识和科学态度。

5.专业素质：能够具有创新意识、分析和解决相关问题的基本能力。

6.身心素质：能够正确认识自然现象和自然规律，正确处理人与自然和谐发展关系和社会人际的关系。

7.职业素养：具有人文社会科学素养、社会责任感，能够在电子商务实践中理解并遵守职业操守和道德规范，具有事业心、责任感和严谨的工作态度，具备较高的网络文明素养、电子商务诚信与信用素养、信息安全与保密素养，履行责任。

8.个人和团队：具备良好的团队合作精神，能够在多学科背景下的团队中承担个体、团队成员以及负责人的角色。

9.沟通：能够就电子商务领域复杂问题与业界同行及社会公众进行有效沟通和交流，包括撰写报告和设计文稿、陈述发言、清晰表达或回应指令，并具备一定的国际视野，能够在跨文化背景下进行沟通和交流。

10.项目管理：理解并掌握管理原理与决策方法，并能在电子商务项目活动中应用。

11.终身学习：具有自主学习和终身学习的意识，有不断学习和适应发展的能力。

II. Graduation requirements

In the training process, students are emphasized on the basic theory, the basic knowledge, the basic capacity (skills), the healthy personality, the comprehensive quality and the innovative spirit. It aims to create conditions for the full participation of students in teaching reformation, scientific research and social services. It encourages students to discover and develop their own interest in the process of participation. It maximizes the students’ intelligence and potential, and encourages students to face challenges, explore, and strive for excellence. It also provides certain conditions for students to develop the ability of independent work and teamwork, and encourages students to develop the habit of lifelong learning and self-learning.

After four years of systematic study, students of this major should achieve the following graduation requirements after graduation:

1. Knowledge requirements:  Firmly master the basic theories and professional knowledge related to modern management, network economy and information technology, grasp the professional theory and specialized methods of e-commerce, combine theory and practice to solve practical problems, understand the rapid development of e-commerce emerging industries, pay attention to industrial technology innovation and business model innovation and timely master the corresponding theoretical and technical knowledge. Also apply basic knowledge of subjects, professional knowledge and other related knowledge to economic management activities concerned with e-commerce.

2. Professional ability:  Studying the basic theory and basic knowledge of economics, management, business data analysis, e-commerce principles and management, e-commerce system construction and management. To be able to analyze and solve problems, students are trained to master theories and methods of modern business management, e-commerce management, e-commerce system analysis, design and development, supply chain and logistics management, and cross-border e-commerce.

3. Comprehensive ability: The ability of interpersonal skills, communication and Information acquisition capability, as well as the ability of autonomous learning, lifelong learning and continuous innovation. It cultivates good interpersonal skills and team spirit, continuously enhances their ability, and develops leadership skills.

4. Humanities and scientific quality: Having good moral cultivation, sense of social responsibility, positive life ideal, social values and patriotism. Pay attention to humanistic spirit, legal sense, civic awareness and scientific attitude.

5. Professional quality: Having consciousness to innovate and ability to analyze and solve problems.

6. Physical and mental quality: The ability of correctly understand the natural phenomena and the laws of nature, and can correctly handle the relationship between the harmonious development of human and nature and the social interpersonal relationship.

7. Professional norms: Having the Quality of the Humanistic Social Sciences, can understand and abide by the engineering ethics and norms in the engineering practice and fulfill the responsibility. Having entrepreneur spirit, sense of responsibility and rigorous work attitude as well as having a high level of network civilization, e-commerce integrity and credit quality, information security and confidentiality to fulfil their responsibility

8. Individuals and teams: the ability to assume the roles of individuals, team members, or leaders in a multidisciplinary team.

9. Communication: The ability of effectively communicating with industry peers and the public in complex areas such as financial accounting and financial management, including writing reports, designing manuscripts, presenting statements and clearly expressing or responding to instructions. In addition, the students will have international perspective and the ability to communicate in a cross-cultural context.

10. Project management: Understanding and grasping the financial management and economic decision-making methods, and can be applied in a multidisciplinary environment.

11. Lifelong learning: Having the consciousness of autonomous learning and lifelong learning, and having the ability to keep learning and adapt to development.

 

三.专业培养特色

本专业紧密结合粤港澳大湾区经济社会发展需要，，以结合数智技术与经济管理的管工融合模式为主线，设置“1+1+2”模块课程体系来发展专业教学，以实践能力培养为重点，以产学结合为途径，培养具有综合运用专业理论方法和手段分析并有效解决现场实际问题的高素质综合性创新型人才。

III. Features of speciality cultivation

On the basis of economic and social development needs of Guangdong-Hong Kong-Macao Greater Bay Area, the main line of this major is “management-industry model” that combines digital intelligence technology and economic management. It uses "1+1+2" cross-specialty modules course system to develop professional teaching, emphasizes on cultivating practical ability, and combines production with teaching. It aims to cultivate aims to cultivate high-quality and comprehensive innovative  talents who should have the professional theory and skills and solve problems in practice.

 

四.专业主干学科

管理学、经济学。

IV. Key discipline for the specialty

Management, Economics.

 

五.专业核心课程（双语课程）

电子商务概论（双语）、电子商务系统分析与设计、电子商务安全与支付、网络营销、信息经济、供应链与物流管理、电子商务前沿理论与实践（双语）。

V. Core courses (bilingual courses, online and offline hybrid course)

Introduction to E-Commerce (bilingual course)、E-Commerce System Analysis and Design、Security and Payment of E-Commerce、Network Marketing、Information Economy、Supply Chain and Logistics Management、E-Commerce Frontier Theory and Practice (bilingual course, online).

 

六.特色课程（其他特色教学改革课程）

商业数据分析、互联网产品设计、电子商务服务、Python数据分析基础、商务智能、供应链分析与建模、跨境电子商务、物流系统规划与设计（校级教改课程）等。

VI. Featured courses (other featured reforming courses)

Business Data Analysis、Web Product Design、E-Commerce Services、Foundations for Data Analysis with Python、Business Intelligence、Analysis and Modeling on Supply Chain、Cross-Border E-Business, Logistics System Planning and Design (school-level education reform course).

 

七.毕业学分要求

课内总学分不低于161.5学分，实践教学环节学分不少于34学分。

VII. Credits required for graduation

Total curricular credits are not less than 161.5 credits, practice teaching credits are at least 34 credits.

 

八.主要实践教学环节

认识实习、创新创业实践、专业实训与课程设计、毕业实习、中期论文、毕业设计（论文）等。

VIII. Main components of practical teaching

Cognition Practice、Innovation & Business Trainning、Training & Course Design、Graduation Practice、Mid-term Paper、Graduation Design (Thesis)

 

九.课程体系的构成及课程学分分配比例

IX. Course system structure and course credit proportion

1、课内部分 Intra-curricular sector

 

 

 

 

 

 

 

2、课外部分 Extra-curricular sector

 

 

 

 

 

 

 

 

十.课程设置及学时（学分）分配

X. Program requirements and credit (teaching hours) distribution

1、课内部分Intra-curricular sector

 

说明：

*标注该符号为大类平台课程

**标注该符号为专业核心课程

BL标注该符号为双语课程

#标注该符号为开放课程

CE创新创业教育融入课程

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

附录

①毕业要求对培养目标的支撑关系

电子商务专业的毕业要求完全覆盖了《电子商务类专业教学质量国家标准》的毕业要求，具体见矩阵表1；电子商务专业的毕业要求支撑了培养目标的实现，具体见矩阵表2。

表1电子商务专业毕业要求与国家标准的毕业要求

 

表2专业毕业要求支撑专业培养目标

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

②课程体系对毕业要求的支撑关系

电子商务专业课程体系对毕业要求的支撑关系，参见矩阵表3。

表3电子商务专业课程体系对毕业要求的支撑

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Appendix

① The supporting relationship between graduation requirements and its objectives

The graduation requirements of E-commerce majors completely cover the graduation requirements of "National Standards for Teaching Quality of E-commerce Majors", as shown in Table 1. The graduation requirements of E-commerce major support the realization of training objectives, as shown in Table 2.

 

Table 1 Graduation Requirements of E-commerce Major and Graduation Requirements of National Standards

 

Table 2 Graduation Requirements of Major Support Training Objectives of Major

 

 

 

 

 

 

② The supporting relationship between course system and its graduation requirements

The supporting relationship between the curriculum system of E-commerce major and graduation requirements is shown in Table 3.

 

 

Table 3 The Support of E-commerce Curriculum System for Graduation Requirements