报告题目：Ride-Hailing Platform Coopetition under Fairness-Aware Pricing Regulation
报告人：杨佳子博士（华南理工大学）
时间：2026年5月26日14：30—15：00
地点：管理学院A北204
报告内容摘要：
Ride-hailing aggregators offer one-stop access to multiple companies, benefiting small firms that rely on them for customer reach. For large companies, joining an aggregator may expand demand but risks cannibalizing existing customers and intensifying price competition. Using a game-theoretic model with loyal and disloyal customers, we analyze a market with a large company, a small company, and an aggregator. Without regulation, the large company gains exclusively by practicing cross-platform price discrimination—charging lower prices on its own app and higher prices on the aggregator, a pattern validated by real-world data. This strategy harms the small company, aggregator, and consumers. To mitigate these adverse effects, we propose a fairness-aware pricing regulation that limits the large company’s price difference across channels. Under sufficiently stringent regulation, both companies, the aggregator, and consumers can benefit from the partnership. Despite potentially higher list prices, total consumer surplus improves due to reduced inter-platform competition and enhanced supply augmentation from the aggregator. Our findings challenge the conventional view that higher prices always hurt consumers. We conclude that large companies should partner with aggregators, while small companies, aggregators, and customers should advocate for strict fairness-aware regulation to achieve mutual gains.
【个人简介】
杨佳子博士，华南理工大学博士后研究员，博士毕业于华南理工大学管理科学与工程专业。长期从事平台经济与平台运营管理相关研究。目前已以第一作者或通讯作者身份在Transportation Research Part B: Methodological、International Journal of Production Research、Annals of Operations Research、系统工程理论与实践等知名期刊发表多篇论文。
欢迎有兴趣的教师，全体博士生、硕士生参加。
管理学院人力资源中心
2026-5-24
